Northbound Ventures Consulting

New England Feeding New England (2023)

New England Feeding New England: A Regional Approach to Food System Resilience is an initiative of the New England Food System Planners Partnership, that examines what it would take for the six New England states to supply 30% of the food required by regional consumers by 2030. Working as part of a 16-person research team, Northbound Ventures led the development of the project’s Volume 4: Understanding Market Channels and Food Expenditures and supported Volume 1: Estimating Resilient Eating Patterns. This project was funded with support from the Angell Foundation, the John Merck Fund, the Henry P. Kendall Foundation, and a U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service Regional Food Systems Partnership grant.

New England Local Food Count (2023)

In conjunction with the release of the New England Feeding New England research in 2023, the New England Food System Planners Partnership engaged a team of 11 researchers to conduct state-specific local food counts. While Vermont has conducted four local food counts over the last decade, this was the first count for Connecticut, Maine, Massachusetts, New Hampshire and Rhode Island. The Massachusetts Food System Collaborative selected Holly Fowler of Northbound Ventures as the lead researcher for the Massachusetts Local Food Count 2022, while Vermont Sustainable Jobs Fund hired Scott Richardson of Northbound Ventures as a lead research analyst for the project.

Friends of the Earth (2023)

In 2023, Northbound Ventures Consulting was contracted by Friends of the Earth, member of the Federal Good Food Purchasing Coalition, to examine opportunities for greater values-aligned federal procurement. As a major food purchaser, the U.S. government’s food procurement policies and practices carry significant environmental, health, labor, and economic impacts. The goal was to convey the scale and scope of federal food purchasing and to model how changes in federal food purchasing patterns could affect various social and environmental outcomes.

Northbound’s research role included identifying and extracting food related spending from 13.1 million contract transactions using two years of publicly available federal purchasing data. Food transactions were then regrouped by contract (1.9 million total) and categorized by food type to be modeled and compared using two prominent methodologies for estimating greenhouse gas (GHG) emissions - the Environmental Protection Agency’s Environmentally Extended Input-Output (EPA EEIO) method and the World Resources Institute’s Coolfood Pledge (WRI CFP) calculator, a process-based Life Cycle Assessment (LCA) method.

The report Measuring and Modeling Climate, Environmental, and Social Impacts of Federal Food Procurement features the detailed findings from this research and discussion of federal policy interventions to help measure and capture the benefits of values-aligned food purchasing.

In 2023, the Rhode Island Commerce Corporation, state agency partners and network of state food system leaders began the process of updating the state’s food strategy with a look back. The 2017-2022 Retrospective examines the first five years of implementation of the original food strategy, Relish Rhody, capturing accomplishments, remaining challenges, and guidance for priorities in the next phase of planning toward a 2030 food vision for Rhode Island. The report highlights the positive impacts of catalytic investments, policy and regulatory changes, and increased coordination and collaboration, while surfacing climate change and equity as areas in need of future focused attention. Northbound Ventures worked with an interagency project steering committee, the Rhode Island Director of Food Strategy, and leadership at RI Commerce, RI Department of Environmental Management, RI Department of Health, and the Executive Office of Health and Human Services to develop the report. Northbound Ventures is currently assisting the same groups, as well as an extended Advisory Board and numerous other collaborators, to produce the 2030 Rhode Island Food Strategy.

Central- and South American Food District in Chelsea, Massachusetts

Chelsea boasts a growing food retail and hospitality sector, which includes full-service groceries, specialty stores, bodegas, and restaurants, many of which are owned by and cater to the Latinx community. In the fall of 2019, Northbound worked with MassDevelopment’s Chelsea TDI fellow, Carlos Matos, to deliver individual small business technical assistance to select food entrepreneurs - El Dorado Café, La Chula, Catrachos, The Pasta Box, and El Santeneco - with the aim to grow and promote a Central- and South American destination food district in Chelsea. Ambitions to provide more extensive one-on-one technical assistance to the cohort of food businesses and reactivate the former TILL, Inc. cafe space as a pop-up space to pilot and incubate food concepts were curbed by the coronavirus pandemic. The consultant team pivoted with MassDevelopment to provide resources and tools for Covid-19 adaptation, but the early insights, recommendations, and assets created for these businesses pre-pandemic can be revisited and will remain relevant into the future. Sarah Kantrowitz supported this project with creative in the form of a Zine for the district and design concepts for a revamped TILL space.

Container Farming and Workforce Development in Holyoke, Massachusetts

The Holyoke TDI District lies at the intersection of four neighborhoods in the Center City area. It encompasses historic mills that are being adapted for new uses and two busy commercial streets, Main Street and High Street. Northbound Ventures collaborated with MassDevelopment’s Holyoke TDI Fellow, Insiyah Bergeron, in the summer of 2019 to create a business plan for two Freight Farms - 40’ shipping containers retrofitted with hydroponic growing systems - strategically introduced in the district. MassDevelopment hoped that the placement of the container farms next to the recently completed Holyoke Community College (HCC) Culinary Arts Institute could improve and expand the market for urban agriculture in Holyoke, train residents in hydroponic food production (opening pathways to employment in the city’s growing cannabis cultivation industry), provide a learning lab for HCC students, produce year-round vegetables for local markets, help address food insecurity, and establish a self-sustaining asset for the community. The final plan provided for optimizing crop production to continue to support a workforce training program and a management transition from MassDevelopment to HCC.

Community Meals and Fresh Food Retail in Pittsfield, Massachusetts

The Pittsfield TDI District is located in a mixed commercial and residential area surrounding Tyler Street, a business corridor. The district is centered in the Morningside Neighborhood to the northeast of downtown Pittsfield, where residents earn considerably less than other residents of Pittsfield and their earnings are also far below statewide and regional averages with 43% of households in the TDI District earning less than $25,000 annually. Employment and earnings follow educational levels attained and 13% of adults in the district have less than a high school diploma. Our project in the Tyler Street TDI with the City of Pittsfield and Be Well Berkshires had two purposes - to explore options for the Berkshire Dream Center to repurpose an underutilized church kitchen into a community meal center with a workforce development component and to determine interest in and demand for a food cooperative or other outlet to bring more fresh food to district residents. Both projects generated valuable new data to inform decision-making and featured architectural design elements produced by Northbound Ventures collaborator, Sarah Kantrowitz.

Northbound Ventures delivered technical assistance and facilitation to five Local Foods, Local Places communities in 2018. The program, which is administered by the U.S. Environmental Protection Agency with other federal partners, serviced sixteen projects in its fourth round. In partnership with Charlottesville-based EPR, a multidisciplinary firm focused on the integration of transportation, land use, and community design, Northbound worked with the following lead organizations to create action plans for their food system and place based projects:

• Alaska Food Policy Council: A 15-acre urban farm and demonstration facility for subarctic growing (Anchorage, AK)

• Engine: Restoration of the historic Marble Block building to include an anchor food concept (Biddeford, ME)

• Seven Valleys Health Coalition: Year-round farmers market and commercial community kitchen plan (Cortland, NY)

• Jefferson County Soil and Water Conservation District: Community owned grocery store (Louisville, KY)

• Sustainable Economic Development Task Force of Indiana County: Downtown food cooperative (Indiana, PA)

Visit the U.S. EPA Smart Growth website to read the Local Foods, Local Places Summary Report on 2018 Communities

Franklin Regional Council of Gov’ts

During the 2017-2018 school year, Northbound Ventures supported the Franklin Regional Council of Governments North Quabbin Community Health Improvement Plan Steering Committee with its school nutrition initiative. Funding for the technical assistance to eleven schools in ten public school districts was provided through the County Health Rankings & Roadmaps (CHR&R) program. Northbound conducted site visits, consulted with school food service directors, and delivered customized recommendations on food presentation, marketing, standard operating procedures and best practices, food and wellness policy, and menu planning to incorporate more locally grown product.

Springfield Public Schools

In 2019, Springfield Public Schools (SPS) opened a state of the art Culinary and Nutrition Center to service the second largest district in New England. The facility enables the district and its food service management company partner, Sodexo, to enhance the nutritional and sustainability profile of the 50,000-60,000 meals served daily to students. In the 12 months leading up to the center’s opening, Northbound worked with SPS to establish baseline sourcing data, research available local product to meet new menu opportunities, and to set three and five year sourcing goals designed to provide exceptional nutrition for kids through a meal program that integrates student learning with district investment in the local food system.

Boston College Dining Services

Following on a year’s worth of collaboration with Northbound Ventures to establish a food systems and sustainability roadmap and goals, Boston College Dining Services was awarded a three-year grant from the Henry P. Kendall Foundation. Northbound continues to support BC Dining as it implements the roadmap. Activities to date include hiring a Regional and Sustainable Food Systems Manager, purchasing a mobile demonstration kitchen for educational and training events, and launch of FRESH to Table at Corcoran Commons. FRESH to Table promotes healthy, regional, socially just, and sustainable food, focusing on community awareness, education and BC's Jesuit values.

Mill City Grows
Impact Evaluation

Mill City Grows fosters food justice by improving physical health, economic independence and environmental sustainability in Lowell, Massachusetts through increased access to land, locally-grown food and education. Since 2011, the non-profit has grown operations to three urban farms and seven community gardens producing 30,000 lbs of food annually. The organization’s robust programming reaches thousands of Lowell residents each year. In 2016, Mill City Grows was awarded a USDA Community Food Projects Grant. Northbound Ventures assists the organization with evaluation strategy, process, and tools to track progress and impact indicators associated with planned outcomes.

Local Foods, Local Places (2017)

Northbound Ventures delivered technical assistance and facilitation to three EPA Local Foods, Local Places communities in 2017. The program, which went to twenty-four communities across the United States, aims to create more economic opportunities for local farmers and businesses, improve access to healthy, local food, especially among disadvantaged groups, and revitalize downtowns, main streets, and neighborhoods. Each community is doing amazing things to grow strategically and sustainably and the people and organizations doing this work are truly inspiring. Read their project profiles for highlights of their community workshops, action plans, local food systems and place-based initiatives.                                      >

Holyoke, Massachusetts
Food Hub

Holyoke, Massachusetts is a traditional New England post-industrial urban center with a unique past and emerging future that includes technology, hospitality, and agriculture. For the Local Foods, Local Places project, Nuestras Raices, along with leaders from the Cooperative Fund of New England, Holyoke Health Center, Holyoke Community College, Holyoke Public Schools, the City's Economic Development & Planning Office, Springfield Food Policy Council and Holyoke's diverse neighborhoods, gathered to craft a community action plan. Action items focus on strategies to grow the city’s food economy, to increase access to healthy food, and to include food production, food businesses, and food culture in the planned redevelopment of the city.

Bridgeport, Connecticut
Farmers Markets

Community change makers in Bridgeport, Connecticut include the Bridgeport Farmers Market Collaborative, Bridgeport Food Policy Council, Green Village Initiative, A Pinch of Salt, The Center for Food Equity & Economic Development at the Council of Churches of Greater Bridgeport and the City's Office of Economic Development and Planning. The LFLP pre-workshop community tour of seven leading food system initiatives across the city examined the food stresses faced by many residents and the organizations working to provide equitable and sustainable solutions. From robust marketing of assistance programs at all seven farmers markets, to training programs for aspiring chef entrepreneurs, to community gardens, farms, and shared kitchens, collaborators are working to lower and eliminate barriers for those who want to eat well, grow food, and boost business in Bridgeport.

Detroit, Michigan
School Outdoor Education Center

Detroit Public School Community District (DPSCD) services more than 50,000 students in 115 schools across the entirety of Detroit. Its Office of School Nutrition (OSN) has earned a national reputation for engaging students through a school food program that features healthy, fresh produce including 22,000 pounds of fruits and vegetables grown annually on its own Drew Farm in the Barton-McFarlane neighborhood. Building on the success of its program and capacity of Drew Farm, the DPSCD-OSN has developed a plan to design and develop an outdoor education center featuring food production spaces at the Mackenzie Elementary-Middle School. Restoring and reimagining 12 acres of school grounds will create new opportunities for community engagement and connectivity between Mackenzie students, their families, Barton-McFarlane neighbors and their shared food system.

Groundwork USA
EPA Brownfields Area-Wide Planning Report

In 2017, Northbound Ventures interviewed a dozen communities across the United States to document their experiences as grantees of the Environmental Protection Agency's Brownfields Area-Wide Planning program since 2010. The result is this Groundwork USA report, Planning with an Eye Toward Implementation: What All Communities Can Learn from Using a Brownfields Area-Wide Planning Approach, which highlights planning and implementation strategies that any city or town can use to engage stakeholders, leverage funding, revive neighborhoods, and establish thriving economies. Communities profiled in this report include: Spokane - WA, National City - CA, Borough of Carlisle - PA, Lawrence - MA, Chicopee - MA, Ironbound in Newark - NJ, South Bronx - NY, Janesville - WI, Portland - ME, and Yonkers - NY.

UTEC
Commercial Community Kitchen

United Teen Equality Center (UTEC) in Lowell, MA was founded in 1999 as the result of an organizing movement driven by young people to develop their own teen center in response to gang violence. Today, UTEC’s nationally recognized model engages the area’s most disconnected youth in workforce development, alternative education, and programming grounded in social justice and civic engagement. Building on three successful social enterprises (mattress recycling, woodworking, and café), UTEC sought the partnership of Northbound Ventures in 2016 to develop the business plan and outreach strategy for its fourth workforce development program – a commercial community kitchen. Opening its doors in early 2017, the new 5,000 square-foot UTEC Kitchen will create jobs for 16 youth in food production and add valuable processing, rental, storage, and culinary class space for local food entrepreneurs and community partners. More story and photos of UTEC Kitchen.

Local Foods, Local Places (2016)

Local Foods, Local Places is a program sponsored by the Environmental Protection Agency (EPA) with other federal partners, which helps communities create walkable, healthy, economically vibrant neighborhoods through the development of local food systems. Local Foods, Local Places aims to boost economic opportunities for local farmers and businesses, improve access to healthy local food, and promote childhood wellness. Twenty-six communities were selected by the EPA in 2016 to receive technical assistance in support of local food system community action plans. Northbound Ventures had the privilege to assist the cities of Baltimore, Maryland and Gary, Indiana.

Baltimore, MD - Avenue Market

In collaboration with PlaceMatters, Groundwork USA, and Sasaki, Northbound Ventures provided technical assistance and facilitation for Local Foods, Local Places Baltimore. A two day workshop in May 2016 focused on reactivating the more than 10,000 square foot commercial space of Baltimore Public Markets Corporation's Avenue Market located in the historic Upton/Druid Heights neighborhood of the city. The community's action plan focuses on ensuring fresh, healthy food is available daily, increasing sourcing from local urban farms, and improving safety in and around the market.

Gary, IN - Emerson Food District

In partnership with PlaceMatters and Sasaki, Northbound Ventures provided technical assistance and facilitation for Local Foods, Local Places Gary in August 2016. The two day community workshop began with local site visits to established food enterprises, community gardens, a planned urban orchard, and ArtSocial, a new kitchen incubator space. The community's action plan focuses on scaling up urban agriculture production throughout the city, increasing capacity and collaboration of community gardeners, and fostering a food district in the Emerson neighborhood. 

More about Local Foods, Local Places.

Eos Foundation: 
Regional Kitchens

The Eos Foundation is a private philanthropic foundation committed to breaking the cycle of poverty by investing in children’s futures. The foundation's community engagement and grant making efforts enable school districts across Massachusetts to provide affordable, healthy food programs to students. In light of several recent converging factors - demand for critical food system infrastructure, need for operational efficiencies in schools to meet increased national nutritional guidelines, and the release of the MA Food Plan, Eos looked to Northbound Ventures in the fall of 2015 to research the potential development of regional commercial kitchens, specifically any national or state regulatory hurdles and any existing excess capacity with the potential to serve school districts’ needs in lieu of new construction. Northbound's research included 52 districts that serve almost 280,000 students statewide and revealed significant interest in school district co-production or buyer-seller relationships resulting from shared facilities.

Eos Foundation:
New Bedford Public Schools

New Bedford Public Schools has a vision to remove hunger as a barrier to education and to create a “state of the art” food and nutrition program. In collaboration with Eos Foundation, Northbound Ventures provided New Bedford Public Schools with a roadmap for fulfilling its food and nutrition program vision following a comprehensive assessment of current food service operations via extensive document review, school site tours, and interviews of key personnel. In its final report, Northbound identified areas of excellence for continuation and opportunities for improvement based on benchmarking best practices and key performance metrics of similar districts.

Eos Foundation:
Holyoke Public Schools

In May 2015, Holyoke Public Schools (HPS) became the second district in Massachusetts to be voted into receivership.  Under new administrative leadership, HPS is executing a turnaround plan based on a full review of all academic and support programs, including the district’s food services. Eos Foundation selected Northbound Ventures to conduct a nutritional, financial, and operational review of HPS' food services contract and operating model. The assessment included comparable district benchmarks and scenario analyses for a range of operating structures and student meal options, with a focus on the potential nutritional, financial, and logistical impacts of each. Among other recommendations, Northbound identified opportunities to increase participation through expansion of breakfast in the classroom (BIC) and to collaborate with community partners to develop culturally appropriate menus and culinary training programs for HPS students.

The Hotchkiss School

The Hotchkiss School in Lakeville, CT has established itself as a leader in the sustainable and regional food system movement through a progressive approach to growing, sourcing, and preparing food. The dining program, managed by Sodexo, and Hotchkiss' own Fairfield Farm serve not just as nutritional vehicles for the campus community, but enable experiences that integrate and reflect the strong health, environmental, social, and academic values of the school. Northbound supports the school's commitment to the Real Food Challenge and its efforts to maintain aggressive and innovative food sourcing practices, including incorporation of foods grown and raised on campus in the dining program.

Marty's Local

In May 2015, Northbound Ventures was engaged by Nick Martinelli with funding from a USDA Rural Business Development Grant in collaboration with The Carrot Project and Fair Food Fund. The assignment was to conduct a needs assessment and feasibility study for a food hub or other food distribution business to be based in the Berkshires.  Our approach included interviews of 60+ local, regional and national stakeholders including growers, food hub directors, grocers, municipal leaders, distributors, processors, food service companies, industry advocates, and institutional buyers. We developed a landscape of current food systems activity in the targeted geographic market and created a sophisticated, but easy to use, financial model to test the viability of the business. Today, Marty's Local has launched and is successfully serving initial clients with product from local growers. 

Smith College

Smith College in Northampton, MA has a unique campus dining platform consisting of twelve residence-based dining halls and a campus center cafe. The primary objective of Northbound Venture's semester long project for Smith's Dining Services' strategic planning committee was to establish a new set of data illustrating patterns of use, opportunities to enhance sustainability performance, health and wellness touch points, and operational efficiencies. Northbound's three phase approach included: 1) gathering observational research plotted against dining data to establish rates of variability in usage patterns that impact production forecasting, customer satisfaction, and waste generation; 2) operational review of the purchasing process, suppliers, sustainability practices, service hours, menuing, staffing, technology, and space; and 3) identification of four primary vision themes and near- to long-term goals associated with each. Follow Smith Dining's progress here.

Revolution Foods

Since 2006, Revolution Foods' mission has been to transform the way America eats by changing the way kids eat. With an aggressive food philosophy, the company now serves over 1 million meals a day. Northbound Ventures has helped Revolution Foods to bring fresh, healthy, affordable school meals to key urban districts across the United States by using research and analysis to make the case for change.

City of Boston Urban Ag Vision

In 2013, Boston passed Article 89, a new addition to the city’s zoning code that allowed for expanded urban agriculture.  Support was great, but collaboration between the public, private, and non-profit sectors limited. With support from a USDA Local Food Promotion Program (LFPP) grant, the City embraced the opportunity to craft a compelling vision to expand access to fresh, locally-grown food and improve the economic opportunities for the City’s growers. Northbound Ventures is proud to have facilitated the visioning process. More

CommonWealth Kitchen

CommonWealth Kitchen (formerly CropCircle Kitchen - Pearl) is Boston's shared use kitchen commissary and culinary business incubator. CommonWealth Kitchen is a 36,000 sq ft food production facility in Dorchester, housed in the revitalized Bornstein & Pearl Meat factory. Northbound developed several assumption frameworks for the kitchen's leadership to use as guides as it grows to refine service offerings, to optimize operational efficiency, and to consider candidate businesses for the space.

Wolfe's Neck Farm

This unique 626-acre salt water farm in coastal Maine will soon be the home of New England's leading research and training facility for organic dairy production thanks to a $1.7M grant from the Danone Ecosystem Fund secured with Northbound Ventures' assistance in partnership with Stonyfield Organic. More...

adidas

One of the world's most iconic and beloved sports brands, adidas is also a leader in environmental performance. To this end, Northbound Ventures is working with the company to pilot a sustainability forum/community of practice for its retail real estate group globally to exchange energy, waste, and materials best practices.

Crescent Ridge

Crescent Ridge has been delivering small batch milk and quality provisions to Massachusetts families since 1932. With the home grocery delivery/local food movement growing rapidly, Crescent Ridge engaged Northbound Ventures to conduct a broad market study for staff and stakeholders, including a competitor analysis and regional food system trends.

BCBSMA

Blue Cross Blue Shield of Massachusetts is committed to healthy people and places. BCBSMA hired Northbound Ventures to inform and to facilitate its strategic planning process for a sustainable food service program, which is now being implemented through a new food service management company contracting process.

Zip 2 Water

Northbound Ventures was an advisor to Zip 2 Water, whose innovative technology supports zero-waste goals, promotes health, and reduces financial costs of organizations and individuals. Zip 2 Water's system was designed to provide a continuous supply of fresh, pure drinking water at outdoor athletic fields, job sites, and community events. 

Spindrift

Northbound Ventures assisted early stage Spindrift with its institutional food service sales strategy, specifically how product nutrition and sustainability profile would play a role in meeting market, client and customers trends and preferences.

Polar Bears Int'l

Polar Bears International invited Northbound Ventures to participate in its Tundra Connections program in Churchill, Manitoba. The result is a series of webcasts broadcast live and recorded to raise awareness of the impacts of climate change on communities, corporations, and arctic wildlife habitat. Listen...

CitySprouts

Northbound Ventures worked with CitySprouts to launch its teacher forum in the fall of 2014. The goal was to start a community of practice for educators, who use school gardens to enhance learning. CitySprouts' programs in Cambridge and Boston public schools allow students and school communities a deep, hands-on connection to the food cycle, sustainable agriculture, and the natural environment.

Vermont Agency of Agriculture, Food & Markets

In July 2013, Holly and Scott both contributed to the development of Vermont Agency of Agriculture, Food & Markets’ (VAAFM) Using Food Hubs to Create Sustainable Farm to School Programs: Leveraging non-traditional resources to expand Farm-to-School market relationships between Vermont’s schools and producers. Through the project’s community of practice engagement sessions, information and strategies for contracting with institutions was presented by Northbound’s co-founders as part of a Vermont Farm to Plate Farm-to-Institution Task Force contracting workshop coordinated by NOFA-VT and the VAAFM.

Farm to Institution New England (FINE)

FINE is a six state collaboration working to increase demand for and use of food grown in New England, by institutions in the region, as a strategy to strengthen the regional food system. FINE engaged Northbound Ventures as an expert contributor to its Supply Chain Research and Action Project, as it evaluated the state of locally grown foods procurement within large food service management companies (FSMC) across three sectors: colleges, public school districts, and hospitals.

Northbound Ventures also helped to create and launch the Campus Dining Operators Listserv as a community of practice tool.

HP Hood LLC

Northbound Ventures supported HP Hood LLC with its submissions to the 2014 and 2015 Innovation Center for US Dairy Sustainability Awards. Projects submitted addressed eco-efficiencies in dairy processing and manufacturing practices and strategic community partnerships for positive environmental impact. 

Hood was awarded the Outstanding Achievement in Community Partnerships with CleanWorld in 2015.